Follow me as I travel around Ecuador gathering research for my books in the "Culture Smart!" series. Join me as I learn about the people, food, culture, history and fabulous natural treasures of this fascinating Andean country.
Showing posts with label Galapagos. Show all posts
Showing posts with label Galapagos. Show all posts
Friday, June 3, 2016
Ecuador at the Globetrotters Club: Where to Visit After April's Earthquake
By Russell Maddicks
Ecuador is one of the most interesting and rewarding countries to visit in the Americas. A small country blessed with a hugely varied geography – encompassing Andean peaks, Amazon rainforest, Pacific beaches, and the wildlife-wonderland of the Galapagos Islands – it has been described as a microcosm of South America.
On 16 April a 7.8 magnitude earthquake devastated communities along the northern Pacific coast and a massive relief effort is still underway. Meanwhile, the rest of the country is operating normally and more than ever needs tourism revenue to help fund the rebuilding on the coast.
Russell Maddicks, the author of the “Culture Smart! Guide to Ecuador” will give an illustrated presentation on Saturday, 4 June, at the Globetrotters Club in London explaining the current situation on the ground, why you should visit Ecuador now, and giving a taste of the country's main tourism highlights.
On 16 April a devastating 7.8 magnitude quake struck the Pacific coast of Ecuador killing some 660 people, injuring over 7,000 and destroying homes, businesses, schools and hospitals in Manabi and Esmeraldas provinces.
This is one of the worst disasters to hit the country in decades and an unprecedented time of need for Ecuadorians living along the northern Pacific coast. Millions of dollars have been raised by well-wishers around the world to help the relief efforts, and international groups like Oxfam, Care, and UNICEF are all operating in the country to assist the government in housing, feeding and providing medical attention to those most affected.
The rebuilding efforts will cost over $3 billion and maintaining tourism revenue, a key element of the Ecuadorian economy, is more important now than ever.
While the northern sector of the Pacific Coast is slowly coming back to life, the rest of the country is operating as normal and tourists can expect no difficulties visiting the Galapagos Islands, the Andean capital of Quito, the Amazon region, and the port city of Guayaquil (the gateway to the Galapagos) or many other parts of the country.
The message from Ecuador is if you really want to help the country rebuild come and visit. This talk will hopefully give you the information you need to plan your visit.
Admission to Globetrotters costs £3 for Members and £6 for Non-members. You do not need to be a member to attend, and they do not sell advanced tickets, so just come on the day to The Church of Scotland, Crown Court, off Russell Street (behind the Fortune Theatre), Covent Garden,WC2B 5EZ. Doors open at 2:15pm and the program starts around 2:30pm with each talk lasting approximately 40 minutes.
About the Speaker: Russell Maddicks is a BBC-trained writer, translator, and journalist. A graduate in Economic and Social History from the University of Hull, England, he has spent the last twenty years traveling, living, and working in South and Central America, most recently as Latin American Regional Specialist for BBC Monitoring.
A fluent Spanish speaker, he has made many extended trips to Ecuador, one of his favourite South American destinations, where he has explored the length and breadth of the country both for work and for pleasure.
He is the author of the Bradt Guide to Venezuela, Culture Smart! guides to Venezuela and Ecuador, and has guides to Cuba, Mexico and Nicaragua scheduled for release in 2016-2017.
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Sunday, October 11, 2015
Ecuador Scoops Top Prizes at World Travel Awards in Bogota
By Russell Maddicks
Ecuador continued its successful run at the World Travel Awards on Saturday, 10 October, picking up 14 prizes at a glittering gala ceremony held at the Teatro Colón in the historic centre of Bogotá, Colombia.
For the third year in a row, Ecuador won the award for South America's Leading Green Destination, a nod the country's biodiversity and continuing commitment to eco-tourism and sustainable development.
Another top eco-tourism award went to the Finch Bay Eco Hotel - located on the island of Santa Cruz in the wildlife-rich and environmentally-important Galápagos - which walked away with the prize for South America's Leading Green Hotel.
It was also a big night for the historic Andean capital of Quito, a third time winner of South America's Leading Destination, considered among the most important prizes awarded on the night.
Quito's hotels also took home top gongs, with the stylish Hotel Plaza Grande taking the prize for South America's Best Luxury Hotel, and Swissôtel taking South America's Best Hotel.
Quito's Mariscal Sucre International Airport, which only opened in 2013, garnered the prize for South America's Leading Airport.
The Tren Crucero, Ecuador's revamped train route from Quito through the Andes to Guayaquil on the Pacific Coast, won the award for South America's Best Luxury Train.
"These international acknowledgments confirm, once again, that Ecuador continues to captivate the world with its spectacular destinations and tourism products," said Ecuador's Tourism Minister Sandra Naranjo, on hearing the results at the WTA Latin America Gala Ceremony 2015.
The annual WTA event is considered the Oscars of the travel industry and Ecuador's growing share of the top awards, especially in the luxury sector, is a testament to the high level of public and private investment in tourism infrastructure and promotion over the last ten years.
"Ecuador has made great strides in recent years, and is now a tourist force to be reckoned with in South America,” said Graham Cooke, the founder and president of the WTA, adding that Ecuador's sweep of the prizes "is a reflection of the country's success in positioning itself not only as a unique destination - with both Quito and Ecuador, as winners - but also through high-quality products."
In other top awards, Argentina picked up the trophy for South America's Leading Heritage Destination, and Peru won the gong for South America's Leading Adventure Tourism Destination.
Peru also won South America's Leading Culinary Destination and South America's Leading Cultural Destination.
South America's Leading Beach Destination, another major prize, was awarded to Colombia's Caribbean resort island of San Andrés.
Colombian flag-carrier Avianca won the prestigious award for South America’s Leading Airline, while Mexico and Central America's Leading Airline went to Copa Airlines.
The full list of Ecuador's pizes at the 2015 World Travel Awards (WTA):
Ecuador: South America's Leading Green Destination.
Quito: South America's Leading Destination.
Tren Crucero (Cruise Train): South America's Best Luxury Train.
Finch Bay Eco Hotel: South America's Leading Green Hotel.
Mariscal Sucre International Airport in Quito: South America's Leading Airport.
Hotel Plaza Grande (Quito): South America's Leading Luxury Hotel.
Swissôtel (Quito): South America's Leading Hotel.
The following Ecuadorian hotels and resorts also won awards:
Hotel Plaza Grande (Quito): Ecuador's Best Boutique Hotel.
Hotel Oro Verde (Guayaquil): Ecuador's Best Business hotel.
Mashpi Lodge: Ecuador's Best Green Hotel.
Swissôtel (Quito): Ecuador's Best Hotel.
JW Marriott Hotel (Quito): Ecuador's Best Presidential Suite.
Arashá Tropical Forest Resort & Spa: Ecuador's Best Resort.
Termas de Papallacta: Ecuador's Best Spa Resort.
For the full list of WTA 2015 winners click here.
Related articles:
The Wonders of Galápagos Laid Bare by British Author Henry Nicholls
Ecuador Launches Arty "Feel Again" Tourism Campaign
Guayaquil Prepares for FITE 2015 - Ecuador's International Tourism Fair
Follow me on Twitter: @EcuaTravelGuide
Follow me on Instagram: @LatAmTravelist
Purchase a copy of my book Culture Smart! Ecuador
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Tuesday, October 6, 2015
Insider Travel Tips from a 40-year Veteran of the Galápagos Islands
The weird and wonderful Galápagos, located nearly 600 miles off the coast of Ecuador, is a volcanic archipelago that is home to sea lions, marine iguanas, giant tortoises and blue-footed boobies that are so unafraid of man that modern visitors can get up as close to them as the first recorded visitor, Spanish Bishop Tomás de Berlanga in 1535.
British author, photographer, tour operator and wildlife expert David Horwell has been travelling to the islands ever since the 1970s, when he worked there as a naturalist.
David was a pioneer in bringing escorted tours to the Galápagos back in the 1980s. He's so passionate about these unique volcanic islands that he chose @TheGalapagosMan for his Twitter account.
He currently organizes tailor-made trips to the whole of Latin America, with his tour company Select Latin America, but his affection for the archipelago is clearly as strong as ever.
The Bradt Guide to Galápagos Wildlife, the book David co-authors with Pete Oxford, is widely recognized as one of the best introductions to the amazing creatures that inspired Charles Darwin to come up with his game-changing Theory of Evolution
So who better to ask for some insider tips on the Galápagos experience:
Q: Nowadays, the Galápagos Islands are considered a must-do, bucketlist destination for any travellers interested in a unique wildlife experience. What was it that first captured your interest in the islands?
I always was fascinated by islands as a kid with stories of ship-wrecked sailors and pirates; coupled with living not far from Darwin’s house in Kent and learning about his famous finches at school. The mention of the name ‘Galapagos’ was a magnetic draw for me; I always dreamt of going there one day. Little did I know how much impact on my life the archipelago would have... Q: Things must have changed so much since the 1970s, is it still as exciting as when you first visited?
Q: Your book Galápagos Wildlife describes the birds and beasts found in the air, on land and in the sea. Do you have a favourite creature or creatures?
Q: For many people considering a trip to the Galápagos the big decision is whether to book a land-based trip or a cruise? What advice would you give them?
No contest - if you can afford it a boat cruise will take you to the more remote islands and visitor sites. There is no substitute for arriving at dawn and seeing an island appear through the mists, and then landing before all the day-trippers arrive. There are some nice hotels now but you are surrounded by concrete not nature. You would still need to do a boat trip to see the main species.
Q: Is there any Galápagos experience that you encourage people to include?
Swimming with sea lions again! Seriously it is worth having a go at snorkelling even if you have never done it; you will see a whole new world such as a penguin ‘flying’ underwater. Another fave is a dinghy ride, or even better kayaking through a mangrove lagoon. Here you will be greeted by turtles coming up for air, herons keeping a beady eye on you and with luck the chance of seeing one of the rarest birds in the world, the mangrove finch.
Q: Do you have any tips on things people should pack to make the most of their experience?
Good comfortable shoes or sandals that you can get wet, it will save having to dry off your feet when landing in the surf. A waterproof camera can be great fun and one that takes video as well. A wide hat and plenty of sun cream is essential, as the Equatorial sun is unforgiving even when it is cloudy.
Q: Ecuador has so many interesting tourism destinations that can be combined with a trip to the Galápagos Islands, what are your personal favourites?
The Amazon headwaters are only a 45 minute flight (or a day’s drive) from Quito. There are wonderful lodges with excellent naturalist guides like in Galapagos. If you have less time the cloud forest ( 2-3 hours drive) is hummingbird heaven. For those who like hiking or horse-riding there are some fantastic haciendas (historic country ranches) where you can pretend that you are an explorer like Humboldt or Whymper.
Q: With your books, photographs and work as a tour operator you've made an important contribution to the growth of tourism in Ecuador and the Galápagos. How have your experiences in Ecuador enriched your own life?
For sure Ecuador is my second home, (I often wonder why I came back to London). I still return to the islands and mainland at any chance I get. I have made life-long friends with Ecuador and its hospitable friendly people. It is hard to beat for diversity and the locals know how to enjoy life.
For more tips on planning a trip to the Galapagos Islands visit the webpage of Select Latin America
Related articles:
The Wonders of Galápagos Laid Bare by British Author Henry Nicholls
Ecuador Launches Arty "Feel Again" Tourism Campaign
Guayaquil Prepares for FITE 2015 - Ecuador's International Tourism Fair
Follow me on Twitter: @EcuaTravelGuide
Follow me on Instagram: @LatAmTravelist
Purchase a copy of my book Culture Smart! Ecuador
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Tuesday, September 22, 2015
Ecuador Launches Arty "Feel Again" Tourism Campaign
By Russell Maddicks
Following the success of its ambitious All You Need Is Ecuador campaign. which featured the well-known Beatles' song All You Need Is Love, Ecuador's Tourism Ministry has now launched an even more ambitious campaign with the emotive slogan: Feel Again!
The $10 million campaign begins with a major art project featuring 18 contemporary artists, photographers and travel bloggers from four countries who flew into Quito on 21 September for a 7-day expedition to experience one of Ecuador's four worlds: the Andes, Amazon, .Pacific Coast, and the Galapagos Islands.
Tourism is an important source of non-oil revenue for Ecuador, coming in third place after bananas and shrimp and generating some $1.5 billion in 2014.
The idea is for the invited artists to explore the sensory experiences of travelling in Ecuador - the sights, sounds, smells, tastes and feelings that make travelling such an awakening, empowering and life-changing experience - and then produce work that reflects those experiences.
The artists will also engage on social media with their followers in a way that hopefully inspires others to visit Ecuador and sample its food, culture, history as well as its diverse landscapes and wildlife.
Team USA includes Andrew Norton, Brendan Van Son, Marc Reisbig, and Scott Pommier, and they will be exploring the Galapagos Islands.
Team Canada includes Benoit Paille, Jeff Bartlett, Jesse Louttit, and Rick Leong, and they'll be heading to the Pacific Coast,
Team UK includes Conor MacNeill, Esther Teichmann, Jason and Keiko Hindley, and Sara Thomas, and they'll be immersing themselves in Ecuador's mega-diverse Amazon region.
Team Germany includes Johannes Conrad and Michelle Phillips of Studio Yukiko, Rocket & Wink, and Steve Hanisch, and they will be experiencing the high Andes.
All the teams will be documenting their journeys in real time with stories, photos, videos, sounds, and artworks published on Twitter, Instagram, Facebook and other social media platforms.
The best way to follow the artists' progress is through Ecuador Travel's accounts on Facebook, Instagram, and Twitter, where you can use the hashtag #FeelAgainInEcuador to get the latest updates.
Follow me on Twitter: @EcuaTravelGuide
Follow me on Instagram: @LatAmTravelist
Purchase a copy of my book Culture Smart! Ecuador
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Wednesday, September 10, 2014
The Wonders of Galápagos Laid Bare by British Author Henry Nicholls
By Russell Maddicks
It's not every day that a prestigious journalist, author and broadcaster agrees to an interview, so it was really exciting when Henry Nicholls offered to answer a few questions about his new book: "The Galápagos: A Natural History". The author studied zoology at Cambridge University and writes a regular column for the Guardian newspaper on evolutionary biology, conservation and the history of science, so who better to tackle the natural history of Ecuador's famed Galápagos Islands:
You called the Galápagos Islands "volcanic belchings" in a recent article. Why do you think this small group of remote islands continues to attract so many visitors?
There are lots of reasons. Most obviously, it is simply an absolutely stunning place and visiting it is an experience that is likely to stay with you forever. I think this has a lot to do with the way that the animals show no fear of humans, but accept us for what we are, just another species attempting to get along in this inhospitable outpost. Everyone knows that it’s possible to get close to animals in the Galapagos but it’s impossible to appreciate the impact this will have until it happens. It has the power to change lives, to transform the way we think about our place in the world.
As
a young child, Darwin had been fascinated by natural history and shown
an incredible attention to detail. But during the Beagle voyage, he
really began to develop as a scientist. In the Galápagos, as elsewhere
on the voyage, I am continually impressed by the open-minded way in
which he approached a new problem. As he collected specimens and other
data, he was acutely alive to anything that didn’t quite stack up and
was intent on resolving these inconsistencies. There was no Eureka
moment in the Galápagos but he did later acknowledge the islands as one
of the key places that had influenced his ideas on evolution by natural
selection.
That
is the great privilege of writing a book. You get the chance to read
far more widely than is normally possible and to talk to people who know
far more than you. I learned a huge amount. I used to be a zoologist so
I already knew a lot about the creatures that live in the Galápagos.
But I knew almost nothing about the islands’ geology and plants and
these chapters were the most rewarding to write. If I am fortunate
enough to go to the Galapagos again, I will see the islands very
differently.
I
love flying in to the islands. It is so exciting. I am so familiar with
seeing the Galápagos on a map that it is thrilling to see the islands
from the air. It is very important to have an overview of the
archipelago as a whole, to have a feel for its isolation from mainland
South America but also the proximity of one island to the next. It is
precisely these conditions that have resulted in the evolution of so
many novel plants and animals.
Take
a cruise. There are several reasons this is the preferred option.
First, it is the most environmentally sound way of seeing the islands.
Your ecological footprint will be smaller. Second, it is the most
appropriate way to see the islands. You will get to see many different
places and perhaps even sense the subtle differences from island to
island that turned out to be of such significance to Darwin. Third, it
makes for a great holiday. Sure it might cost a bit more but as and long
as you insist on a class III guide (the gold-standard) you will not
regret the expense.
"The Galápagos: A Natural History" is available at all good bookshops and online retailers in hardback and Kindle editions. Follow Henry Nicholls on Twitter @WayOfThePanda
Follow me on Twitter: @EcuaTravelGuide
Follow me on Instagram: @LatAmTravelist
Purchase a copy of my book Culture Smart! Ecuador
It's not every day that a prestigious journalist, author and broadcaster agrees to an interview, so it was really exciting when Henry Nicholls offered to answer a few questions about his new book: "The Galápagos: A Natural History". The author studied zoology at Cambridge University and writes a regular column for the Guardian newspaper on evolutionary biology, conservation and the history of science, so who better to tackle the natural history of Ecuador's famed Galápagos Islands:
You called the Galápagos Islands "volcanic belchings" in a recent article. Why do you think this small group of remote islands continues to attract so many visitors?
There are lots of reasons. Most obviously, it is simply an absolutely stunning place and visiting it is an experience that is likely to stay with you forever. I think this has a lot to do with the way that the animals show no fear of humans, but accept us for what we are, just another species attempting to get along in this inhospitable outpost. Everyone knows that it’s possible to get close to animals in the Galapagos but it’s impossible to appreciate the impact this will have until it happens. It has the power to change lives, to transform the way we think about our place in the world.
In addition, the
tourist experience is - on the whole - brilliantly orchestrated. In the
1970s, the Galápagos National Park established dedicated visitor sites, a
measure that has contained the impact that humans have on the
landscape. They also insisted that visitors be accompanied by a
qualified guide, a great system that enhances the tourist experience and
helps police behaviour.
The islands have also become famous,
largely owing to their association with Charles Darwin and his ideas on
evolution by natural selection. This is how I heard of them and the
reason I was so keen to visit.
When did you first visit the islands? Were you immediately hooked?
I
first went in 2003 and, rather predictably, sailed on The Beagle. The
first island I stepped ashore on was North Seymour and I remember so
clearly standing near the shoreline with pelicans drifting past at head
height. I could have reached out and touched them. A young sea lion
climbed out of the sea, walked towards me and began to chew on my shoe
laces. I could never have anticipated this kind of welcome.
Your first book "Lonesome George: The Life and Loves of the World's Most Famous Tortoise", was also about the Galápagos. What made you return for a new book and how do the two books differ?
Your first book "Lonesome George: The Life and Loves of the World's Most Famous Tortoise", was also about the Galápagos. What made you return for a new book and how do the two books differ?
My publisher Profile
Books asked if I would write a book on the Galápagos and at first I was
reluctant. There are so many good books out there already. But then I
hit upon a structure for a Galápagos book that I had not seen before,
one that was so intuitive and simple I wanted to get writing
immediately. The book mirrors the way in which the islands have been
colonised. So I begin with the volcanic, lifeless origins of the
archipelago and then slowly build up the ecology, with chapters on the
ocean, sea birds, plants, invertebrates, land birds, reptiles and
eventually humans. Since writing Lonesome George in 2006, I have been an
ambassador for the Galapagos Conservation Trust in the UK and the
editor of its members’ magazine Galapagos Matters, which I think has
helped to develop and deepen my relationship with the islands.
You paint a very vivid picture of a young Charles Darwin that differs
greatly from the old, bearded man pondering the great questions of life
that is usually portrayed in books. What was Darwin like in 1835 and
how important was his trip to the Galápagos
for the development of his theory of evolution?
There was definitely also a playful side to Darwin
in the Galápagos. He was only 26 at the time, so I suppose we can
forgive him for trying to hitch a lift on the back of giant tortoises
(he admitted that he’d found it hard to keep his balance) and flinging
marine iguanas into the sea (he was intrigued that they would always
swim straight back to his feet like faithful dog). I’d have loved to
have been there with him.
The Galápagos has been called "the best preserved tropical
archipelago in the world". Does tourism pose a threat to the islands?
And how do you feel about your book inspiring more people to visit?
There
is no doubt that the explosion of tourism in the Galápagos has had
enormous consequences for the archipelago. In general, however, tourism
itself is not really the issue. The tourism operation is very well
managed and the direct impact of visitors on the landscape is minimal.
The problem is that tourism has made the Galápagos the fastest-growing
province in Ecuador and, in the past, far too little attention was paid
to the human population and the development of the islands. The
challenge for Ecuador is to use the revenue generated by tourism to
create a more sustainable society in the Galápagos. With all the tourist
dollars, the international support and the Darwin brand to boot, there
is a real opportunity to fashion a more sustainable future for the islands.
I am not so bold as to imagine that my book will
increase the number of visitors to the Galápagos. But I do hope I have
captured what is at stake. Most tourists are incredibly well-behaved,
sensitive individuals. But in everything we do, we can always find ways
to make our footprint on the planet that little bit lighter.
When I was in the Galápagos my group found it inconceivable that
snakes and giant tortoises could have simply floated such a vast
distance from the mainland. Is that the current theory?
Yes,
though reptiles like snakes and tortoises could well have made the
journey over hundreds of thousands of years in shorter, more plausible
hops. There are several islands between the Galápagos and Ecuador that
are now submerged but could have acted like stepping stones in the past.
Did you discover anything new about the islands while doing the research for this book?
What is your favourite place, or experience when visiting the islands?
For many visitors the dilemma is always whether to take a cruise (an
expensive option) or travel on day trips from a base on one of the
islands. As a frequent visitor, what is your recommendation?
"The Galápagos: A Natural History" is available at all good bookshops and online retailers in hardback and Kindle editions. Follow Henry Nicholls on Twitter @WayOfThePanda
Follow me on Instagram: @LatAmTravelist
Purchase a copy of my book Culture Smart! Ecuador
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Saturday, April 5, 2014
Amazing Images From Ecuador for #AllYouNeedIs Campaign
The new #AllYouNeedIsEcuador tourism campaign is well underway and the images coming out of Ecuador are truly inspiring.
This photograph of a caiman is a great example and I'll be posting some more here when they come through.
Like all the other promo pics it focuses on the idea that Ecuador offers four worlds in one: Amazon, Andes, Pacific coast and Galapagos.
The global #AllYouNeedIsEcuador promotion campaign kicked off on 1 April with the unveiling of 19 giant letters in 12 cities around the world and 7 cities in Ecuador. The video accompanying the campaign makes clever use of the classic Beatle's song "All You Need Is Love".
For more information about visiting Ecuador and inspiring photographs and videos of the country visit http://allyouneedisecuador.travel/en
Wednesday, April 2, 2014
All You Need is Ecuador... in London
By Russell Maddicks
A towering letter E decorated with large photos of tropical birds created quite a stir in London's bustling Victoria train station on 1 April. Standing in the centre of the busy concourse, it was hard to avoid the large letter, which easily attracted the attention of the rail and tube passengers scurrying past.
On closer examination, it was clear the letter was also decorated with information linked to Ecuador's latest tourism campaign, encapsulated in the hashtag #AllYouNeedIsEcuador and the slogan: "Like nowhere else. All in one place. So close. Galapagos, Pacific Coast, Andes, Amazon".
On hand to answer questions about the campaign, give tourism advice, and dish out Ecuadorian chocolates and roses was Magaly, a young Ecuadorian studying at university in London.
Magaly explained that one of the focuses of the London campaign is to draw attention to the incredible birdwatching opportunities in Ecuador, which has some 1,630 species of birds, including 132 species of hummingbirds (a world record), and birdwatching opportunities in the Amazonian jungle, the Andes, the cloudforests of Mindo, and the islands of the Galapagos.
When I arrived, Magaly was wearing a crochet mask of Diablo Huma, a popular figure from the annual Inti Raymi (Sun God) festival in Otavalo.
Inti Raymi dates back to the time when the Incas briefly ruled Ecuador, and is just one of a hundred folk festivals celebrated around the country.
As Magaly pointed out: "Ecuador is not just a mega-diverse country in terms of its geography and ecology, with Andes mountains, snow-capped volcanoes, Pacific coast, Amazon jungle and the Galapagos Islands. We are also a mega-diverse people with a long history and culture, which is reflected in our music, our festivals and our food."
Tourism has been booming for Ecuador in the last few years, reaching a record 1.3 million tourist arrivals in 2013 and a forecast of 1.5 million for 2014.
The global #AllYouNeedIsEcuador promotion campaign has cost about $18 million, including $1.3 million to acquire the rights to use the classic Beatle's song "All You Need Is Love" in the videos that accompany the campaign.
The E will be in Victoria for a week or so, and is just one of the 19 letters that spell out All You Need Is Ecuador that have been positioned in 12 capital cities around the world and in seven Ecuadorian cities. (See full details and video here)
If you're in the vicinity of Victoria station this week, pop in and say hello. You might get a pink or yellow rose, or a small bar of single-origin dark chocolate made by Republica del Cacao.
For more information about visiting Ecuador and inspiring photographs and videos of the country visit http://allyouneedisecuador.travel/en
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Friday, March 28, 2014
All You Need is... Ecuador
By Russell Maddicks
You can't get much bigger or more internationally famous than Liverpool band the Beatles, so it should come as no surprise that the government of Ecuador has paid $1.3 million for the right to use the Beatles' song "All You Need is Love" to launch the biggest tourism campaign in its history.
With the slogan "Like nowhere else, all in one place, and so close. All you need is... Ecuador", the country is hoping to capitalize on its world-renowned natural beauty spots like the Galapagos Islands, its snow-capped Andean volcanoes, the magnificent colonial-era cities of Quito and Cuenca, and its bio-diverse Amazon rainforest, which are all packed into an area slightly larger than Great Britain or the US state of Colorado.
The idea is to boost visitor numbers and make tourism the country's third biggest revenue provider after oil, and agricultural exports of bananas and cocoa.
The new campaign will launch on 1 April in 12 cities across the globe, including Paris, Madrid, Sao Paulo, Bogota, New York, Santiago, Berlin, London, Lima, Mexico City, Amsterdam and Buenos Aires.
Seven cities in Ecuador will also participate: Quito, Guayaquil, Cuenca, Manta, Loja, Tena, and Santa Cruz.
The idea is to have a different letter of
the phrase "All you need is Ecuador" in each city as a form of teaser
campaign, which includes quick response (QR) codes, a dedicated webpage, and
a hashtag - #AllYouNeedis (@AllYouNeedis_ -,to encourage passers by to
find out what the letters
mean.
In Paris, France, the letter A will be displayed in the Gare de Lyon train station with an image of the Toquilla straw used to weave the iconic, but erroneously-named Panama hat.
In Paris, France, the letter A will be displayed in the Gare de Lyon train station with an image of the Toquilla straw used to weave the iconic, but erroneously-named Panama hat.
In Madrid, Spain, the letter L will be displayed at the main Atocha railway station, with an image of colorful masks from Ecuador's many folk festivals.
In Sao Paulo, Brazil, the letter L will be displayed at the Morumbi shopping mall showing a snow-capped mountain from the Valley of the Volcanoes in the Ecuadorian Andes.
In Bogota, Colombia, the letter Y will be displayed in El Virrey Park with an image of Baroque art, representing the colonial splendor of the churches of Quito and Cuenca, which are recognized as UNESCO World Heritage sites.
In Santiago, the capital of Chile, the letter U will be displayed at the Parque Arauco boulevard, with an image of the fine textiles produced by Ecuador's many highland indigenous groups.
In Berlin, Germany, the letter N will be on display at the Sony Center, with an image from the recently reopened and revamped narrow-gauge railway line that links Guayaquil to Quito, crossing dramatic Andean valleys with antique steam trains still working along some sections.
In London, England, the letter E will be displayed at Victoria Station, with an image of one of the spectacular birds that draw international birders to the country. A relatively small country with an incredible geographical diversity that includes Andean mountains, Amazon rainforest, lowland desert, high paramo, Pacific coast and the Galapagos Islands, Ecuador is home to over 1,630 species of birds.
in Lima, Peru, the letter E will be displayed at Salazar Park - Larcomar, with an image of extreme sports. While climbing with crampons across the glaciers of the highest active volcanoes in the world has brought mountaineers to Ecuador for many years, there is now a wide range of adventure sports available in places like Baños de Agua Santa, a popular stop for travelers.
In Mexico City, the letter D will be displayed at the Paseo de la Reforma, with an image of the Galapagos Islands, known for their biodiversity and their connection to Charles Darwin and his Theory of Evolution.
In Amsterdam, in the Netherlands, the letter I will be displayed at Schiphol Airport, with an image of the country's famous orchids, another legacy of its extreme biodiversity.
In Buenos Aires in Argentina, the letter S will be displayed at Puerto Madero, with an image of roses, one of Ecuador's key exports, especially to the United States, where a large percentage of the roses bought on Valentine's Day come from Ecuador. Some 40% of Ecuador's roses are exported to the United States, 25% to Russia and 9% to the Netherlands.
So what makes you want to visit Ecuador? Let me know by leaving a comment below and I'll feature your suggestions in future posts.
So what makes you want to visit Ecuador? Let me know by leaving a comment below and I'll feature your suggestions in future posts.
Visit the official All you need is Ecuador website for photos, videos and more information about where to visit and what to in Ecuador.
On Twitter use the hashtag #AllYouNeedIsEcuador
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