Showing posts with label Andes. Show all posts
Showing posts with label Andes. Show all posts

Friday, June 3, 2016

Ecuador at the Globetrotters Club: Where to Visit After April's Earthquake


By Russell Maddicks

Ecuador is one of the most interesting and rewarding countries to visit in the Americas. A small country blessed with a hugely varied geography – encompassing Andean peaks, Amazon rainforest, Pacific beaches, and the wildlife-wonderland of the Galapagos Islands – it has been described as a microcosm of South America.

On 16 April a 7.8 magnitude earthquake devastated communities along the northern Pacific coast and a massive relief effort is still underway. Meanwhile, the rest of the country is operating normally and more than ever needs tourism revenue to help fund the rebuilding on the coast.

Russell Maddicks, the author of the “Culture Smart! Guide to Ecuador” will give an illustrated presentation on Saturday, 4 June, at the Globetrotters Club in London explaining the current situation on the ground, why you should visit Ecuador now, and giving a taste of the country's main tourism highlights. 

On 16 April a devastating 7.8 magnitude quake struck the Pacific coast of Ecuador killing some 660 people, injuring over 7,000 and destroying homes, businesses, schools and hospitals in Manabi and Esmeraldas provinces.

This is one of the worst disasters to hit the country in decades and an unprecedented time of need for Ecuadorians living along the northern Pacific coast. Millions of dollars have been raised by well-wishers around the world to help the relief efforts, and international groups like Oxfam, Care, and UNICEF are all operating in the country to assist the government in housing, feeding and providing medical attention to those most affected.

The rebuilding efforts will cost over $3 billion and maintaining tourism revenue, a key element of the Ecuadorian economy, is more important now than ever.

While the northern sector of the Pacific Coast is slowly coming back to life, the rest of the country is operating as normal and tourists can expect no difficulties visiting the Galapagos Islands, the Andean capital of Quito, the Amazon region, and the port city of Guayaquil (the gateway to the Galapagos) or many other parts of the country.

The message from Ecuador is if you really want to help the country rebuild come and visit. This talk will hopefully give you the information you need to plan your visit.

Admission to Globetrotters costs £3 for Members and £6 for Non-members. You do not need to be a member to attend, and they do not sell advanced tickets, so just come on the day to The Church of Scotland, Crown Court, off Russell Street (behind the Fortune Theatre), Covent Garden,WC2B 5EZ. Doors open at 2:15pm and the program starts around 2:30pm with each talk lasting approximately 40 minutes.

About the Speaker: Russell Maddicks is a BBC-trained writer, translator, and journalist. A graduate in Economic and Social History from the University of Hull, England, he has spent the last twenty years traveling, living, and working in South and Central America, most recently as Latin American Regional Specialist for BBC Monitoring.

A fluent Spanish speaker, he has made many extended trips to Ecuador, one of his favourite South American destinations, where he has explored the length and breadth of the country both for work and for pleasure.

He is the author of the Bradt Guide to Venezuela, Culture Smart! guides to Venezuela and Ecuador, and has guides to Cuba, Mexico and Nicaragua scheduled for release in 2016-2017.

Tuesday, September 22, 2015

Ecuador Launches Arty "Feel Again" Tourism Campaign



By Russell Maddicks

Following the success of its ambitious All You Need Is Ecuador campaign. which featured the well-known Beatles' song All You Need Is Love, Ecuador's Tourism Ministry has now launched an even more ambitious campaign with the emotive slogan: Feel Again!

The $10 million campaign begins with a major art project featuring 18 contemporary artists, photographers and travel bloggers from four countries who flew into Quito on 21 September for a 7-day expedition to experience one of Ecuador's four worlds: the Andes, Amazon, .Pacific Coast, and the Galapagos Islands.

Tourism is an important source of non-oil revenue for Ecuador, coming in third place after bananas and shrimp and generating some $1.5 billion in 2014.

The idea is for the invited artists to explore the sensory experiences of travelling in Ecuador - the sights, sounds, smells, tastes and feelings that make travelling such an awakening, empowering and life-changing experience - and then produce work that reflects those experiences.

The artists will also engage on social media with their followers in a way that hopefully inspires others to visit Ecuador and sample its food, culture, history as well as its diverse landscapes and wildlife.

Team USA includes Andrew Norton, Brendan Van Son, Marc Reisbig, and Scott Pommier, and they will be exploring the Galapagos Islands.

Team Canada includes Benoit Paille, Jeff Bartlett, Jesse Louttit, and Rick Leong, and they'll be heading to the Pacific Coast,

Team UK includes Conor MacNeill, Esther Teichmann, Jason and Keiko Hindley, and Sara Thomas, and they'll be immersing themselves in Ecuador's mega-diverse Amazon region.

Team Germany includes Johannes Conrad and Michelle Phillips of Studio Yukiko, Rocket & Wink, and Steve Hanisch, and they will be experiencing the high Andes.

All the teams will be documenting their journeys in real time with stories, photos, videos, sounds, and artworks published on Twitter, Instagram, Facebook and other social media platforms.

The best way to follow the artists' progress is through Ecuador Travel's accounts on Facebook, Instagram, and Twitter, where you can use the hashtag #FeelAgainInEcuador to get the latest updates.



The invited artists posed with Ecuador's Tourism Minister Sandra Naranjo at the Feel Again! project launch in Quito's historic centre.

Follow me on Twitter: @EcuaTravelGuide
Follow me on Instagram: @LatAmTravelist
Purchase a copy of my book Culture Smart! Ecuador





Sunday, September 20, 2015

Guayaquil Prepares for FITE 2015 - Ecuador's International Tourism Fair


By Russell Maddicks

Ecuador's Pacific port of Guayaquil - the country's largest city and the main hub for flights to the famed Galapagos Islands - is gearing up for a flood of visitors for the annual International Tourism Fair, FITE 2015, which will be held from 22-25 October.

This is the most important tourism fair in Ecuador and the four pavilions that will be erected for the event in Parque Samanes - the third biggest park in the Americas - are expected to attract some 60,000 visitors over the four days. 

FITE is aimed at locals trying to get a good deal for their next holiday, visitors and expatriates seeking inspiration and information about destinations in Ecuador, and tourism professionals and travel firms interested in making new business contacts. 

This year, the slogan for the event is "Life is a Journey: Live it at FITE" (La Vida es un Viaje, VĂ­velo en FITE).

Ecuador's top attractions from the Amazon, Andes, Pacific coast and Galapagos Islands will be represented by regional tourism boards, tour operators, travel agencies, hotels, guesthouses, and jungle lodges.

There will also be music and costumed dancers from the country's many folk festivals to enliven proceedings, and stalls offering a diverse range of Ecuador's traditional culinary dishes and drinks for gastronauts.

If you want to try a coastal ceviche, for example, or a tasty plate of hornado (pork pulled from a whole roasted pig), served up with mote (hominy corn) and llapingachos (fried potato and cheese patties), then FITE is the perfect place to visit. 

You can also buy traditional handicrafts from around the country, including high-quality toquilla straw hats - erroneously known as Panama hats - and meet women from the small villages around Cuenca and Montecristi who spend months weaving them.

There will be stalls representing international airlines and tourism boards from 30 countries, including South American neighbours such as Peru, Colombia and Brazil, and far-flung nations like China.

According to Jaime Rull Mayoral, who has been organizing the FITE since 2002, this year there will be a special focus on adventure tourism, including hiking, mountain biking, abseiling, paragliding, bungee jumping, ziplining, and rafting, as well as equestrian and rural tourism options, and beach and water sports.

The four pavilions will be Adventure Tourism, Nautical Tourism and Water Sports, Equestrian and Rural Tourism, and a quiet space dedicated to business meetings, mini-conferences and talks aimed at those in the tourism trade. 

During FITE there will also be a two-day Extreme Sports and Adventure Tourism Congress bringing together tour companies, experts, and practitioners of extreme sports. The congress will offer an overview of new products and trends, highlight the importance of good practice and rigorous safety preparation to reduce risk, and stress the importance of sustainable, eco-friendly approaches to minimize the impact on the environment.

Ecuador has experienced a significant increase in tourist numbers over the last five years with over 1.5 million tourist arrivals in 2014 (200,000 more than in 2013), a record that the government predicts will be beaten in 2015. 

The country has built up a good reputation among travellers over the last five years due to the number of varied and interesting places that can be visited in a fairly short period. 

At the same time, new tourism initiatives like the Tren Crucero, the reopened train line between Quito to Guayaquil, and the Ruta de Spondylus, following mile upon mile of Pacific beaches, are further opening up the country to repeat visitors, who can now easily combine trips to the Galapagos Islands with mainland adventures in the Andes, the Amazon region, or along the Pacific coast.

Ecuador is also considered safe compared to its larger neighbours, has great food, brilliant birdwatching, fascinating colonial cities, good hiking, world-class surf, a historic railway system, and an efficient transport infrastructure that makes it easy to travel around.

Having the dollar as the national currency also makes Ecuador an attractive destination for travellers and expats, as it removes the bother of changing money and helps when transferring funds, budgeting and comparing prices. 

Nurturing this tourism boom, the government, through the Tourism Ministry, has invested heavily in a series of award-winning and highly successful international campaigns such as All You Need is Ecuador, which was launched around the world in 2014. The new campaign Feel Again!, looks like it will be just as successful.

For more information about FITE 2015 visit the FITE website or their page on Facebook.





Follow me on Twitter: @EcuaTravelGuide
Follow me on Instagram: @LatAmTravelist
Purchase a copy of my book Culture Smart! Ecuador

Tuesday, April 7, 2015

Andes, Amazon & Pacific Coast: A Taste of Ecuador in 5 Iconic Dishes

Roast guinea pig, or cuy, is an Andean staple dating back to Inca times.

By Russell Maddicks
For anybody interested in the hugely diverse dishes of Ecuador, I'll be giving an illustrated presentation on Ecuadorian travel and food at the London Globetrotters Club on Saturday April 11, 2015, at The Church of Scotland, Crown Court, behind the Fortune Theatre in Covent Garden.

Admission costs £3 for Members and £6 for Non-members. You do not need to be a member to attend, and they do not sell advanced tickets, so just come on the day. Doors open at 2:15pm and the program starts around 2:30pm with each talk lasting approximately 40 minutes.

Squeezed between Colombia in the north and Peru in the south, Ecuador is named for its location on the Equator and encompasses high Andean peaks, steamy Amazon jungles, and a long Pacific coast, as well as the world-renowned Galapagos Islands some 1,000 km off the coast.

The landscape is so varied that Ecuador has been described as a microcosm of every microclimate found in South America.

This diversity makes it a magnet for tourists, mountain trekkers, birders, volunteers, and increasing numbers of US retirees looking for a warm, culturally interesting, economical, and safe place to spend much of their time.

What many people don't appreciate is that the country is also a foodie's paradise, with a cuisine as varied as the terrain.

Signature dishes range from the sublime - such as Andean locro de papas (a creamy potato and cheese soup), coastal ceviche (fish or prawns marinated in lime), and hornado (whole roast hog) - to cuy (roasted guinea pig), a must-try Inca delicacy for all adventurous carnivores.

In this presentation, I will give a visual tour of all the top travel spots and unique adventure opportunities on offer in Ecuador with a special focus on the tastiest treats available in each region of the country.

About the Speaker: Russell Maddicks is a BBC-trained writer, translator, and journalist. A graduate in Economic and Social History from the University of Hull, England, he has spent the last twenty years traveling, living, and working in South and Central America, most recently as Latin American Regional Specialist for BBC Monitoring.

A fluent Spanish speaker, he has made many extended trips to Ecuador, one of his favourite South American destinations, where he has explored the length and breadth of the country both for work and for pleasure.

He is the author of Culture Smart! Ecuador (2014), Culture Smart! Venezuela (2012) and the Bradt Guide to Venezuela (2011). He has just started work on a new book about Nicaragua.

http://globetrotters.co.uk/blog/london-meetings-saturday-april-11-2015.html

Saturday, April 5, 2014

Amazing Images From Ecuador for #AllYouNeedIs Campaign



The new #AllYouNeedIsEcuador tourism campaign is well underway and the images coming out of Ecuador are truly inspiring.

This photograph of a caiman is a great example and I'll be posting some more here when they come through.

Like all the other promo pics it focuses on the idea that Ecuador offers four worlds in one: Amazon, Andes, Pacific coast and Galapagos.

The global #AllYouNeedIsEcuador promotion campaign kicked off on 1 April with the unveiling of 19 giant letters in 12 cities around the world and 7 cities in Ecuador. The video accompanying the campaign makes clever use of the classic Beatle's song "All You Need Is Love". 

For more information about visiting Ecuador and inspiring photographs and videos of the country visit http://allyouneedisecuador.travel/en
 

Wednesday, April 2, 2014

All You Need is Ecuador... in London


By Russell Maddicks
A towering letter E decorated with large photos of tropical birds created quite a stir in London's bustling Victoria train station on 1 April. Standing in the centre of the busy concourse, it was hard to avoid the large letter, which easily attracted the attention of the rail and tube passengers scurrying past.

On closer examination, it was clear the letter was also decorated with information linked to Ecuador's latest tourism campaign, encapsulated in the hashtag #AllYouNeedIsEcuador and the slogan: "Like nowhere else. All in one place. So close. Galapagos, Pacific Coast, Andes, Amazon".

On hand to answer questions about the campaign, give tourism advice, and dish out Ecuadorian chocolates and roses was Magaly, a young Ecuadorian studying at university in London.

Magaly explained that one of the focuses of the London campaign is to draw attention to the incredible birdwatching opportunities in Ecuador, which has some 1,630 species of birds, including 132 species of hummingbirds (a world record), and birdwatching opportunities in the Amazonian jungle, the Andes, the cloudforests of Mindo, and the islands of the Galapagos. 

When I arrived, Magaly was wearing a crochet mask of Diablo Huma, a popular figure from the annual Inti Raymi (Sun God) festival in Otavalo.

Inti Raymi dates back to the time when the Incas briefly ruled Ecuador, and is just one of a hundred folk festivals celebrated around the country.

As Magaly pointed out: "Ecuador is not just a mega-diverse country in terms of its geography and ecology, with Andes mountains, snow-capped volcanoes, Pacific coast, Amazon jungle and the Galapagos Islands. We are also a mega-diverse people with a long history and culture, which is reflected in our music, our festivals and our food."

Tourism has been booming for Ecuador in the last few years, reaching a record 1.3 million tourist arrivals in 2013 and a forecast of 1.5 million for 2014.

The global #AllYouNeedIsEcuador promotion campaign has cost about $18 million, including $1.3 million to acquire the rights to use the classic Beatle's song "All You Need Is Love" in the videos that accompany the campaign.

The E will be in Victoria for a week or so, and is just one of the 19 letters that spell out All You Need Is Ecuador that have been positioned in 12 capital cities around the world and in seven Ecuadorian cities. (See full details and video here) 

If you're in the vicinity of Victoria station this week, pop in and say hello. You might get a pink or yellow rose, or a small bar of single-origin dark chocolate made by Republica del Cacao.

For more information about visiting Ecuador and inspiring photographs and videos of the country visit http://allyouneedisecuador.travel/en