The new #AllYouNeedIsEcuador tourism campaign is well underway and the images coming out of Ecuador are truly inspiring.
This photograph of a caiman is a great example and I'll be posting some more here when they come through.
Like all the other promo pics it focuses on the idea that Ecuador offers four worlds in one: Amazon, Andes, Pacific coast and Galapagos.
The global #AllYouNeedIsEcuador promotion campaign kicked off on 1 April with the unveiling of 19 giant letters in 12 cities around the world and 7 cities in Ecuador. The video accompanying the campaign makes clever use of the classic Beatle's song "All You Need Is Love".
For more information about visiting Ecuador and inspiring photographs and videos of the country visit http://allyouneedisecuador.travel/en